@import url('https://fonts.googleapis.com/css2?family=DM+Sans:wght@400;500;600;700&display=swap');
:root{--paper:#faf9f6;--ink:#181a19;--body:#525550;--muted:#62665f;--rule:#deded5;--accent:#a63724;--wash:#f0eee8}
*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:30px}body{margin:0;background:var(--paper);color:var(--ink);font:17px/1.55 'DM Sans',sans-serif}a{color:inherit}button{font:inherit;cursor:pointer}a,button,summary{touch-action:manipulation}a:focus-visible,button:focus-visible,summary:focus-visible{outline:3px solid var(--accent);outline-offset:5px}.wrap,header{max-width:1440px;margin:auto;padding-inline:80px}header{display:flex;align-items:center;justify-content:space-between;min-height:88px;gap:28px}.brand{display:flex;align-items:center;font-weight:700;font-size:30px;text-decoration:none;letter-spacing:-1px}.brand img{width:116px;height:30px;object-fit:contain}.brand span{display:none}nav{display:flex;align-items:center;gap:32px;font-size:14px}nav a{text-decoration:none;min-height:48px;display:inline-flex;align-items:center}.nav-cta,.button{display:inline-flex;justify-content:center;align-items:center;border-radius:28px;background:var(--ink);color:var(--paper);font-size:14px;font-weight:500;text-decoration:none;padding:15px 26px;min-height:56px;transition:background .2s,transform .2s}.nav-cta{min-width:170px;min-height:48px;margin-left:45px}.button{min-width:235px;gap:16px}.button:hover,.nav-cta:hover{background:var(--accent);transform:translateY(-2px)}.hero{display:grid;grid-template-columns:minmax(0,740fr) minmax(0,430fr);gap:110px;align-items:center;padding-block:100px}.eyebrow{font-size:12px;font-weight:500;letter-spacing:.7px;color:var(--accent);margin:0 0 24px}h1,h2,h3{font-family:'DM Sans',sans-serif;font-weight:500}h1{font-size:clamp(56px,6.65vw,96px);line-height:1.05;letter-spacing:-4px;margin:0 0 24px}h2{font-size:clamp(34px,3.65vw,52px);line-height:1.08;letter-spacing:-1.8px;margin:0 0 32px}h3{font-size:28px;line-height:1.25;letter-spacing:-.7px;margin:16px 0}em{font-style:normal;font-weight:inherit}.lead{font-size:20px;max-width:510px;color:var(--body);margin:0}.actions{display:flex;align-items:center;gap:24px;flex-wrap:wrap;margin-top:24px}.text-link{font-size:14px;text-underline-offset:6px;display:inline-flex;align-items:center;min-height:48px}.micro{font-size:13px;color:var(--body);margin-top:24px}.hero-film{margin:0;background:var(--wash);border-radius:24px;padding:24px;width:100%}.film-top{font-size:12px;color:var(--body);margin-bottom:16px}.hero-film video{display:block;width:270px;max-width:100%;aspect-ratio:9/16;object-fit:contain;background:var(--wash);border-radius:12px;margin:auto}.hero-film figcaption{margin-top:12px}.hero-film button{border:0;background:none;padding:8px 0;min-height:48px;font-size:14px;color:var(--accent);font-weight:500}.hero-film #video-status:empty{display:none}.workbench{padding-bottom:100px}.section-heading{max-width:850px}.deliverables,.steps,.audience-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:32px}.deliverables article{padding-top:24px}.deliverables article>span,.number{font-size:14px;color:var(--accent)}.deliverables p{font-size:18px;color:var(--body);margin:0}.note{font-size:13px;max-width:920px;color:var(--muted);margin-top:30px}.workflow{padding-block:72px;background:var(--wash);border-radius:24px}.steps article{padding-top:16px}.steps p,.audience-grid p:last-child{font-size:16px;color:var(--body)}.steps h3,.audience h3{font-size:24px}.audience{padding-block:100px}.audience-grid{margin-top:44px}.tag{font-size:11px;letter-spacing:.8px;color:var(--accent)}.honest{padding-block:40px;border-block:1px solid var(--rule)}.honest h2{font-size:30px;line-height:1.2;margin-bottom:20px}.honest p{max-width:850px;color:var(--body);font-size:16px}.faq{display:grid;grid-template-columns:.8fr 1.2fr;gap:70px;padding-block:100px}details{border-bottom:1px solid var(--rule);padding:18px 0}summary{font-size:17px;font-weight:500;cursor:pointer;line-height:1.5;min-height:48px;align-content:center}details p{color:var(--body);font-size:15px}.closing{padding-block:20px 96px}.closing h2{font-size:clamp(40px,4.45vw,64px)}.closing .micro{max-width:760px;font-size:16px}footer{border-top:1px solid var(--rule);display:flex;gap:30px;align-items:center;min-height:110px;font-size:12px;color:var(--muted)}footer p{flex:1}footer .brand{color:var(--ink)}.skip{position:absolute;top:-100px;background:var(--ink);color:white;padding:12px;z-index:10}.skip:focus{top:10px}
@keyframes arrive{from{opacity:0;transform:translateY(12px)}to{opacity:1;transform:none}}.hero-copy,.hero-film{animation:arrive .65s ease-out both}.hero-film{animation-delay:.1s}
@media(max-width:1150px){.wrap,header{padding-inline:40px}.hero{gap:45px;padding-block:70px}h1{letter-spacing:-2.5px}.nav-cta{margin-left:0}.hero-film{padding:20px}nav{gap:22px}}
@media(max-width:760px){.wrap,header{padding-inline:24px}header{min-height:88px}nav>a:not(.nav-cta){display:none}.nav-cta{min-width:142px;padding-inline:18px}.hero{grid-template-columns:1fr;gap:40px;padding-block:44px 64px}h1{font-size:clamp(44px,11.6vw,76px);letter-spacing:-1.8px}.lead{font-size:18px}.hero-film{max-width:430px;justify-self:center;padding:24px}.hero-film video{width:270px}.deliverables,.steps,.audience-grid,.faq{grid-template-columns:1fr;gap:28px}.workbench{padding-bottom:64px}.deliverables article{padding-top:0}.deliverables h3{font-size:25px}.deliverables p{font-size:17px}.workflow{border-radius:0;padding-block:48px}.audience{padding-block:64px}.audience-grid{margin-top:24px}.honest{padding-block:32px}.honest h2{font-size:28px}.faq{padding-block:64px;gap:10px}.closing{padding-bottom:64px}footer{flex-wrap:wrap;padding-block:25px;gap:16px}footer p{flex-basis:60%}.micro{font-size:12px}.actions{gap:16px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.hero-copy,.hero-film{animation:none}.button,.nav-cta{transition:none}.button:hover,.nav-cta:hover{transform:none}}